About Us

We’re Red Dirt Design & Apparel — a mom-daughter duo chasing dreams in a cloud of creativity (and sometimes tire smoke). Michelle, our fearless founder, spent 18 years as a stay-at-home mom before turning her t-shirt hobby into a full-blown custom apparel business. She’s the magic behind the designs, blending years of creativity with just enough caffeine to keep the heat press humming.

Madelyn — or “Mighty Mads” as she's known on the Sprint Car circuit — is learning the ropes of business one shirt and spreadsheet at a time. Between home-school lessons and burning rubber on the weekends, she’s our go-to for marketing ideas and future race car fabrication plans. With welding school at Northeast Tech on the horizon, she’s on a mission to build both her brand and her own race cars (because, why not?).

Our goal is simple: keep prices low enough so other small businesses can afford high-quality custom apparel and hats for their teams. We know what it’s like to hustle on a budget — that’s why we have no minimums on any of our orders. Whether you need one tee or a hundred, we’ve got you covered.

From our shop to the track, and every pit stop in between — thanks for riding along with us!